Browsing the Internet!!!!

It has been widely publicised in recent years that browsing the Internet can be dangerous! There are always people out there trying to gain information which they should not have access to, and the recent hole found in Microsoft's Internet Explorer was no exception.

The vulnerability, disclosed by Microsoft on July 6, affects Internet Explorer users whose computers run Windows XP, it can allow hackers to remotely take control of users machines subsequently they can access all of your passwords and secure information. All the user has to do is visit a Web site that’s been hacked to get infected, and often are drawn to the site by clicking a link in a spam e-mail.

Within our Active Fix software, a script was created which was pushed to all workstations with the relevant fixes needed to ensure the highest security. So to summarise, if you are reading this as a client of Nexus Business Group, you are protected. If you are not a client of Nexus Business Group, ask yourself this...who is looking out for your company’s interests?

Ross Crate
Technical Manager

Wedding with a difference......

Although I have searched every way possible to legitimately tie this you tube video into a marketing campaign, I just can’t!! However, a tenuous link is the fact that we run hospitality events and the main objective of any event is to ensure attendees have a great time and a memorable experience, this video certainly achieved both those goals! It has made all of us here at team Nexus smile, so I wanted to share it with you and hope it brings a smile to your working day.
http://www.youtube.com/watch?v=4-94JhLEiN0

Sam Knight
Business Development Manager

10 Don'ts for SEO Copywriting

1. Don't push as many keyphrases into the copy as humanly possible. Which pages land at the top is decided through a series of workings, not just about the sheer number of keyphrases you include within your text. When you overload your web pages with keyphrases you damage the end user’s (a person not a robot) experience and often interest in your services or products. We regularly check our web stats to ensure one page is not repeatedly the exit page, if it were we would look closely at the copy and make amendments.

2. It’s about balance. Balance. You have two audiences with SEO copywriting: the search engines and real people visiting and reading your content. It is no surprise it is so difficult to please both audiences. You need to remember the end user is the more important of the two, but if you don’t use enough key words and key phrases within your SEO, how will you drive them to your site in the first place?
3. Don't try to select your keywords without professional advice. Our web specialists work closely with our copy writers to ensure web copy not only gets picked up by the search engines, but that it also flows, is concise and interesting to the human reader.

4. Be specific. There is little value in cramming in as many terms as possible just to get traffic to your site. To use your website effectively as a sales tool, keywords and keyphrases should be specific enough to actually generate leads and a strong opportunity to convert those leads into real business. If you do take this path, the end result will be greater traffic to your site but they will click off almost immediately if it is not the service or product they were looking for, and led to believe you offered..

5. Don't try to be clever and include the use of typo’s and incorrect spellings. Always ensure your website represents you as you would wish a customer to perceive you. Often people do search and search using incorrect spellings. Typo’s within copy are glaring obvious and create an impression of a company that pays little attention to detail.

6. Don't use keyphrases the exact same way every time. Search engines ignore punctuation so you can break up pages littered with key words with the use of punctuation, again ensuring the human visitor is not left with the perception of a company who cannot present themselves well.

7. Don't use all types of search phrases for every page. Use specific keywords and keyphrases for your products and services; try not to include them on your homepage.

8. Don't neglect ALT tags/image attributes. You must work with a professional to advise you on this, it’s simply too complex for most of us to get right.

9. Don't forget the chain of protocol. You should always be aiming to let the search engines know you have content that is applicable and relevant about a topic, the more narrow the topic via the use of your keywords and keyphrases the more likely the result will work. Try to aim for an average of 4 keyphrasess per web page. The page title, META tags, ALT tags, and other coding elements and text being displayed must support each other as far as keyphrase use goes.

10. Don’t try to be jack of all trades and master of none. We have an in house team, experienced in web design and development in addition to innovative creative copy writers who will always add value to your websites. We aim for websites not to only look great and ready well, but to act as real sales tools to generate profit for your business!

Samantha Knight
Business Development Manager

Client Satisfaction

Recently I was asked to take over client satisfaction here at Nexus, in these financially difficult times client satisfaction is key to maintaining successful business relationships. Below is an excerpt from Stuart Crawford’s Book “Do You Have IT” and I believe it relates to anyone that is in business.

“Complete Client Satisfaction is the only key performance indicator that is crucial to our success in business. When we are focused on taking care of our client's best interest and ensure that we are delivering the most effective level of service, innovative solutions that bring value to our client base, billing them properly and timely only then will all the other stuff (profits, cash flow and anything else) automatically fall into place.”

Because we believe at Nexus that the client is a key to our success, Nexus would like to invite you to complete a survey which you will receive in the coming days. The first three clients to return there survey will receive a complementary meal at Cafe Lulworth on behalf of Nexus Business Group.

We look forward to you constructive feedback.

Will Maxted
Technical Specialist